Could you be the reason why your Dad has wrinkles? Are your high maintenance ways causing him to frown or scowl? If so, a little BroTox (AKA Botox) might just be the best Father’s Day gift you can give Dad this year!
More and more men are deciding to take the plunge and get injected. Right now about 10% of Botox’s cosmetic customers are men with a steady increase in the number of men receiving Botox year-over-year. A study completed by the American Society for Aesthetic Plastic Surgery reported that almost 500,000 men received Botox injections in 2017. Botox brought in $3.17 billion in sales in 2017 and is the pharmaceutical company Allergan’s best-seller.
Many stigmas around cosmetic procedures are rapidly disappearing and the availability along with the ease of a Botox treatment makes this a great “entry level” treatment for both men and women.
After all, who doesn’t want to look “their best”? Botox treatment is becoming part of a maintenance routine for many people. Go to the gym, eat healthy, & get a little tweak of Botox every few months…
The most popular reason men seek out treatment is competition in the workplace. There is an increased desire to stay competitive and look the part of a “young professional”. With many people delaying retirement or switching jobs or careers later in life, the drive to stay looking young is stronger than ever.
Another big push for men is the advent of social media and wanting to have a youthful appearing online presence. No one wants to be the person that people say “Boy, doesn’t he look old?”.
The largest demographic of men getting Botox injections are between the ages of 35 to 65 but even men in their 20s are stepping up to the needle for “preventive measures” (In theory, if you can’t frown, you won’t create deep frown lines or wrinkles.)
One thing is for certain, and that is the times they are a changing and more and more people are seeking out quick, easy and relatively inexpensive ways to look their most youthful and best version at any age.